We don’t expect to sell a handset to everyone and don’t expect to take down the consumers who love to play games on their iPhones,” he writes. “But we do want to provide an experience that caters to the mobile professional – anyone who relies on their device to do their jobs… Innovations with the BlackBerry Passport focus on things that matter: advances in battery life, an innovative screen, a multi-function keyboard and seamless synchronization of contacts and documents across devices, and aggregation of all messages (email, text, social, etc.) into one actionable hub.
John Chen, CEO of BlackBerry.
I like the way this guy puts it.